manyframeFrom “we should post” to a post with a purpose.
Build a small process you can repeat: a clear brief, a useful draft, the right media and a deliberate publishing decision.
01 / Give the content a business job
Start with the point.
Choose what this piece should help someone understand or do. A café might introduce a seasonal drink, explain the ingredients or give a regular customer a reason to visit this week. Those are different briefs.
Add the essentials in Home → Your brand: business, offer, audience, voice, goals and content pillars. Setup is skippable, but the context becomes useful as you repeat the work. Upload owned brand material and wait for source processing before relying on its extracted content.
Write down the offer details you need to verify. Dates, prices, availability and product claims should come from the business, not from a plausible generated sentence.
02 / Draft for the destination
Ask for a format with a purpose.
Open “What are we making today?” and describe the task in ordinary language. Select destinations and the format that fits: caption, post, thread, script, hooks, carousel or plan.
Use the selected available text model and review the result. Tighten the opening, remove filler and check factual claims against your sources. If you revise manually, keep working from that edited version in the next request.
Review each destination rendition. A caption and a short-video script do different jobs; a copy adaptation is also separate from account connection and native publishing support.
Choose media that earns its place.
Start with useful owned media when you have it. A clear product photo can do more for a specific offer than a complicated generated scene.
When you need new media, choose an available model, add required references and inspect the quote. For a carousel, review the slide sequence before rendering. For a video, use one focused motion brief and check the whole result for product drift.
Completed generation output is saved to private Assets. Attach the approved image or video to the saved content pack or publishing draft.
Make the publishing decision deliberately.
Put the idea in the planner
Accepting a weekly plan creates dated Planned drafts. A planned date is a place to review the work, not publishing authorization.
Review accounts and content
Choose connected accounts, owned media, per-account captions and platform settings. Check the supported format for each destination.
Choose timing and follow delivery
Publish now, schedule a date, use the next posting slot or save a draft. Return to the calendar to review progress and account-level outcomes.
03 / Make the repeat useful
Build a rhythm around review.
Create posting slots with explicit weekdays, local time and an IANA timezone. A slot defines available times; it does not generate or publish content on its own.
Editorial automations can create recurring drafts within an approved cadence and budget. Canvas schedules can run an approved creative graph. Choose the type that matches the job, and keep spending and delivery decisions explicit.
Check platform availability before planning a campaign around a destination. TikTok production review and Meta's additional permission review remain limits for broader onboarding. Review the connection options available to your own account.
After delivery, look at the actual outcome rather than assuming a completed media generation means the post is live. Use what you learned to sharpen the next brief: clearer topic, stronger reference or a more specific call to action.
A small process can move a lot of ideas.
Start with one useful brief and take it through review.